What this one proves: switching off more cost her nothing. Meetings 7 a week to 12; stress intensity 70% to 28%.

The quiet weeks are the worst ones.

No urgent requests, nothing overdue, and instead of relief you get guilt, because a seller who was any good would be finding more to do.

So you never properly ease off.

Somewhere along the way you decided that the day you do, your numbers will start slipping.

This is where Jenny was when she started.

The Before

Jenny was a Strategic Account Manager at Snowflake, eight years into tech sales, not yet a year into her current role.

She sat on the top-performing UK team, attainment at 100% or better across her recent quarters.

Within six months she had opened an account that had sat as white space for the best part of a decade. Ten reps before her had tried, and failed. She'd succeeded.

She scored her own mindset 1 out of 10.

Her manager had never seen anyone on the team rate themselves that low.

In her own words at the start:

"I tend to associate my worth with how well I'm doing at work, which is wrong."

The one KPI she could be pulled up on was activity:

7 customer meetings a week against a standard of 8, called out in front of leadership.

Then her company kickoff. An unplanned 90-second pitch, 45 colleagues in the room:

"my arm holding the microphone was shaking so bad and I was just like started to feel myself really panicking and I'm like, what the fuck?"

She knew she needed to do something.

But she still nearly didn't book the game plan call with me. Reason being:

"I don't want to waste your time."

Asked for three words to describe how work felt, she gave:

Scattered, Drained, Doubtful.

The Work

The first shift was small enough to look like nothing, and she made it unprompted:

every work notification on her phone, off.

Within days:

"it's such a small thing, but what a difference it's made already... I just realised there's nothing that happens."

A Saturday message from her manager sat until Monday. Nothing happened.

"I feel like it was on my terms. Oh, not on anyone else's terms."

Every boundary got evaluated the same way, against what actually happened rather than what her brain made up would happen.

Next she left her laptop at home when she went on holiday.

And the catastrophic predictions never happened.

The deeper work put her previous performance up against the voice scoring her 1 out of 10.

Her manager's written review called her one of the strongest sellers on the team.

Asked what she'd done to earn that sentence, her first answer was instant:

nothing.

So she took the time to build a list:

the difficult first deal on a brand-new account, the solo funding-committee presentation, the forecast leadership trusted without checking.

Her fear-based voice had an opinion. Her achievements had facts.

And the state she performs best in got a name: In Control Jenny.

Named deliberately, so she could cultivate it rather than wait for it.

Those three moments sat inside twelve weeks of the Sellers OS Programme.

They are a snapshot of the wider work.

The After

Her customer meetings went from 7 a week to 12.

The KPI she used to get called out on became the one her manager praised.

At a national sales day, she finished top 10.

And she did it while switching off more, not less.

Evenings fully switched off:

2-3 a week to 6-7.

Stress intensity:

70% to 28%.

Finishing work mentally drained:

every day to rarely.

Her deal cycles run 12 months or more, so none of this shows up in revenue yet.

Her own explanation for the meeting jump: a calmer, more focused approach to sales.

Boundaries, months on:

"I generally can't remember the last time I answered a slack late after 7pm."

Her husband noticed it too:

present again, and no longer overthinking the job.

Then the real test.

In her final programme week, a family emergency pulled her abroad at no notice.

She moved or delegated a full week of calls, handed a customer workshop to a colleague, and came back to run a C-level call and a short-notice bid without panic.

Four months earlier her arm had shaken holding a microphone.

This time nothing shook.

The named state she wanted to cultivate held. From her offboarding scorecard:

"In control Jenny is the version of myself I like to now use in 'stressful' situations. I have a plan and I know I can deliver it."

Same role. Same pressures. A different operating system working with them.

"Biggest realisation for me was that I am so much more than this job, and to never compare my inner self with other people's outer selves. It's pointless and a waste of time."

From Jenny's Testimonial

"The tools Ben gave me haven't just helped me get through a tough moment, they've completely changed how I approach my career in sales for the long haul."

• Jenny, Strategic Account Manager, Snowflake

If you can see burnout coming and keep deciding it's too small a thing to take to anyone, the next step is a conversation, not a commitment. And it's not wasting my time.

Book a free 15-minute Game Plan Call below. We find the one or two changes that would make the biggest difference first, and you leave with your written game plan.

I coach a small number of Tech Sales professionals 1:1, capped at 10 a quarter, so the call is the plan itself rather than a sales conversation.

What you do with your game plan afterwards - run it yourself, or build on it with me, or someone else - is up to you.

Name changed to protect the individual's privacy.