Hi, I'm Ben Geleit, Founder of Cybernetic Coaching
My mission is to help sales people find calm, confident, consistent performance.
To understand more, watch the video below.
My journey: From high-performer to coach
I rose quickly in tech sales, became a 4x Presidents Club winner, #1 Global Seller and hit 17 consecutive quarters of overachievement.
But behind the success, I battled anxiety, imposter syndrome, self-doubt, day to day stress and burnout.
I saw the struggles in my friends and colleagues in sales. They were either performing or paying too high a cost for it, or not performing and struggling with overthinking. Either way, never truly in control of themselves, or their lives.
I realised the real challenge wasn't sales itself - it was managing myself in a high-pressure, target-driven environment.
Then I discovered Coaching and built the method I wish I'd had
After burning out for the second time, I took three months away from sales to reflect on what had gone wrong. Not with my skills - with me. I discovered coaching and it addressed the thing nobody in sales talks about:
How to manage yourself under constant pressure.
I became a Qualified Personal Performance Coach with the Association for Coaching. Now I help salespeople who are where I was - performing on paper, struggling underneath. I help them proactively build the personal operating system I only ever stumbled into - and kept losing because nobody taught me how to maintain it.
Introducing
The Sales L.O.O.P™ Method.
One method. Three pillars. Twelve LOOPs.
01
Listen
Notice what's actually happening.
Not what you fear.
What's real.
02
Organise
Get clear on what you can actually do. Stress tells you there are two choices.
There are always more.
03
Optimise
Make the right action easy and the wrong action hard.
Systems, not willpower.
04
Perform
Take action. Measure.
Learn.
Repeat.
“Each session stripped away noise in my head and helped me make decisions from confidence, not pressure. In 6 weeks I build a £500k pipeline, booked more strategic meetings in Q2 than all of Q1, and started contributing to real revenue conversations again."
“My confidence jumped from 3/10 to 9/10. My belief in what's possible jumped from 4/10 to 8/10. Ben helped me cut through inner chatter and reconnect with my values, purpose, and vision. The mental shift has been quite profound.”
“I came to Ben burnt out and ready to quit Sales. I had the skills but not the headspace. Through the LOOP Method, we rebuilt how manage energy, plan my day, and make decisions. More pipeline, calm under pressure, targets hit without stress. I'm not just a better salesperson - I'm a better version of myself."
“Working with Ben changed everything. We didn’t just talk mindset - we reprogrammed it. I learned to challenge the automatic negative thoughts that used to dominate me day to day. Tools like cognitive reframing, managing the emotional brain, and testing/creating routines that actually stick have made a massive difference. I now understand how to calm the noise and think clearly under pressure - which ultimately helped me secure a CRO opportunity during the process and it's given me confidence I didn’t have before.”
"I was the best BDM on my team but rated my confidence at 2/10. I was working weekends instead of being with my daughter. After 12 weeks: confident at 9/10. Weekends fully present. My fiancee noticed before I did. I'm now being put forward for an AE role"
“On paper I was fine. Behind the scenes - inconsistent, overthinking, on the edge of burning out for the second time. Within 2 months: 3x pipeline, a PG award, and #1 on my team. The best part is my operating rhythm is now sustainable. I'm better at work and outside of it."
“Burnout used to feel constant. In Q4, I surpassed target by 115% and sold $900k more than anticipated. Deal sizes up 30%, pipeline up 40%. The difference? Balance, clarity, and a approach I can actually sustain."
“In 6 weeks my confidence, mindset, and focus scores more than doubled. My energy shot up from 3/10 to 9/10. Average deal sizes went from £10k to £35k. Ben gave me tools that actually stuck - I'm closing more, without adding more stress."
"I started scattered, stressed, and doubtful. I couldnt switch off - 0 to 1 evenings a week. Now I switch off 4 to 5. Bounce-back from setbacks went from days, to ONE day. I went from 'I'll get found out' to 'I feel calm and in control.'"
Calm. Confident.
Consistent performance.
Our clients include industry leaders such as Salesforce, Cisco, Cloudflare and Mastercard to name a few.
Energise performance without fatigue
Sleep, exercise, and nutrition - the foundation everything else is built on.
Shift the mindset that’s holding you back
Beliefs, emotional resilience, and identity - rewire the patterns holding you back.
Work smarter, not harder
Planning, attention, and boundaries - protect your time for what actually matters.
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