You know that feeling where the numbers say you’re doing well, but your head and stomach doesn’t agree?

Where you close a deal on Friday and spend Saturday replaying the ones that haven’t closed yet.

Where your manager tells you you’re on track for promotion and the first thing your brain does is calculate all the ways it could fall apart.

Where you haven’t watched your football team in weeks because the idea of being somewhere you can’t check your emails makes you feel worse, not better.

That’s where Tyler was when he started.

The Before

Tyler was a Senior Account Executive at a mid-market SaaS company.

Three and a half years in. He’d gone from SDR to team lead to AE and was being ear marked for a leadership role.

Deal sizes were growing. Pipeline was healthy.

Feedback from management was positive.

None of that mattered to his nervous system.

On his onboarding scorecard, he described his starting state as

‍“A state of anxiety - feeling rushed and panicked, worrying about what could go wrong.”

‍He could switch off 0–1 evenings per week.

Every quiet prospect triggered a catastrophic spiral:

"The deal’s dead, I won’t hit target, I’ll have to stand up at QBR and it’ll be a nightmare."

He’d stopped making plans outside of work.

Stopped going to football.

His three self-reported words were:

Scattered, Stressed, and Doubtful.

And when asked which statement resonated most, he selected:

“I often feel I’ll get found out.”

The Work

The programme worked across all three pillars - Energy, Mindset, and Focus.

On the Energy side, Tyler built an end-of-day routine that gave him his evenings back.

He started writing things down - planning at the start of the day, brain-dumping at the end.

He said:

‍“It’s allowed me to leave some of my thoughts on paper instead of in my head.”

‍Simple. Boring, even.

But it meant he could close his laptop and actually be present in his evening.

The Mindset work went deeper. Tyler learned to catch his “what if” spirals and ask “what else could be true?”

When a key executive meeting got cancelled on a deal, the old version of Tyler would have assumed it was dead.

Instead, he listed five alternative explanations, stayed calm, and the deal progressed.

Facing a competitor undercutting him on price, he said something that would have been unthinkable weeks earlier:

‍“It’s not life and death. Win or lose, this is not life or death.”

The Focus shift was about identity.

Tyler started reclaiming his life outside of work - playing golf, going to the football, making social plans.

He set a hard boundary for the first time naturally - told a partner he needed to finish by 11:45, stuck to it, and the partner didn’t blink.

As he put it:

‍“That is who I am. Whatever happens with my work. No one who played golf with me yesterday was from work. They didn’t really even care about work.”

The After

Over twelve weeks, Tyler’s scores shifted across all three pillars. His ability to manage distractions went from 3/10 to 7/10.

His connection to his personal “why” moved from 4/10 to 8/10.

His sense of control jumped from 5/10 to 8/10.

But the numbers that actually tell the story are simpler.

Evenings fully switched off per week: 0–1 → 4–5.

Setback bounce-back time: several days → one day.

Statement that resonates most:

‍“I often feel I’ll get found out” → “I often feel calm and in control.”

He started controlling deals with logic rather than emotion.

He coached his own internal teams when they started catastrophising about a deal, telling them:

“You’re doing what I used to do - just jumping straight to the negative.”

At his end-of-programme review, leadership identified him for a move into a senior account management and leadership role.

His three words at the end:

Confident. Motivated. In Control.

Same job. Same targets.

The only thing that changed was the operating system running underneath.

“Stop being so hard on yourself. That’s been a key for all of this.”

From Tyler's Testimonial:

“The 12-week course with Ben fundamentally redefined how I approach sales. Ben’s coaching instilled processes and techniques that helped me transform into a calm, confident performer who operates from calm logic and self-trust. This coaching hasn’t just improved my sales consistency; it has also translated to a happier, more grounded life outside of work.”

- Tyler, Senior AE, SaaS

Name changed to protect the individual's privacy.