It’s 9pm. The kids are in bed. You’re on the sofa with your phone, scrolling through nothing.

You’re not reading anything. You’re not enjoying anything.

You’re just letting the screen fill the space between the day you’ve had and the sleep you can’t quite get to yet.

You earned well this year. You earned well last year too.

Your title’s bigger than it was three years ago. And you still haven’t hit your number.

You still can’t switch off. You still arrive at the dinner table with four kids and a bad feeling in your stomach that you just have to push through.

That’s where Nathan was.

And he’d have told you coaching was the last thing he needed.

The Before

Nathan was a Head of Sales at a software startup.

Eight-plus years in Tech sales.

Managing around 50 opportunities with his team with nothing but Salesforce and what he called:

‍“A constant feeling of a messy desk.”

‍He had a $750K new business target plus $1.2M in renewals.

He was the sole earner for a family of six.

And he hadn’t hit his number in three years.

He was drinking too much. Had been for about ten years.

He was overweight and hadn’t stuck to exercise in a decade.

He was doom-scrolling every evening instead of being present with his wife and kids.

And he couldn’t celebrate anything.

His wife would ask if they should celebrate a closed deal and he’d already be thinking about the next one.

He described his state as survival mode.

In his own words:

‍“I’d lost my energy, constantly second-guessing myself, drinking too much, struggling to stay present with my family, and endlessly doom-scrolling after work to escape it all. I thought it was just normal pressure from Sales.”

The Work

Six sessions. The programme worked across Energy, Mindset, and Focus.

The Mindset breakthrough came when Nathan learned the distinction between the rational brain and the primal brain - how the amygdala hijacks logical thought under pressure, dozens of times a day, without you noticing.

He called it his pivot point:

‍“Recognising in the moment that the primal brain is engaged. Literally mentally stepping back from that and calming myself and applying logical, problem-solving thinking.”

On Focus, he adopted 90-minute work blocks with 15-minute breaks. He learned that the first ten minutes of any concentrated task will feel awful - and that flow follows if you push through.

That insight changed how he approached running, work, and even picking up his guitar.

On Energy, he built a 15-minute end-of-day routine - summarise actions, plan tomorrow, celebrate one win, five minutes of mindfulness or guitar.

For the first time, he was arriving at the dinner tablementally clear instead of carrying the day in his stomach. And he started running. First time in overa decade.

The After

Within six sessions, Nathan had near-eliminated alcohol.

He was running four to five times a week, training for a marathon.

People were commenting on his weight loss.

He’d replaced reactive, scattered pipeline management with structured time-blocked days.

He was having daily conversations with his wife about health and mindset.

And during the programme, he secured a Chief Revenue Officer role at a new company.

He’d gone from

‍“I don’t think I can keep bullshitting my way forward in my career” to presenting a go-to-market strategy to the CEO and investors with genuine confidence.

The coaching sceptic had become the case study.

“These things felt impossible a few months ago. Now they’re part of my new identity.”

From Nathan's Testimonial

“I was a coaching sceptic, but Ben gets my world and the pressures that come withSales, so we spoke the same language and I learned a ton.”

- Nathan, Chief Revenue Officer

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Name changed to protect the individual's privacy.