What this one proves: a ten-year pattern can break in six sessions, even for a coaching sceptic.

The deal closes and you feel nothing. Your wife asks if you should celebrate. You're already thinking about the next one.

The bad feeling in your stomach at the dinner table, you've decided you just have to push through.

He described his state as survival mode.

That's where Nathan was when he started.

The Before

Nathan was a Head of Sales at a software startup.

Eight-plus years in tech sales, managing around 50 opportunities with his team, nothing but Salesforce to run them on, and what he called "a constant feeling of a messy desk."

A $750K new business target plus $1.2M in renewals. Sole earner for his family. And he hadn't hit his number in three years.

He was drinking too much, and had been for about ten years. He was overweight and hadn't stuck to exercise in a decade.

In his own words:

"I'd lost my energy, constantly second-guessing myself, drinking too much, struggling to stay present with my family, and endlessly doom-scrolling after work to escape it all. I thought it was just normal pressure from Sales."

The Work

The Mindset breakthrough came when Nathan learned the distinction between the rational brain and the primal brain, how the amygdala hijacks logical thought under pressure, dozens of times a day, without him noticing.

He called it his pivot point:

"Recognising in the moment that the primal brain is engaged. Literally mentally stepping back from that and calming myself and applying logical, problem-solving thinking."

On Focus, he adopted 90-minute work blocks with 15-minute breaks, and learned that the first ten minutes of any concentrated task will feel awful, and that flow followed if he pushed through.

He started using it on runs, on work, even on picking up his guitar.

On Energy, he built a 15-minute end-of-day routine: summarise actions, plan tomorrow, celebrate one win, five minutes of mindfulness or guitar.

For the first time, he was arriving at the dinner table mentally clear instead of carrying the day in his stomach.

And he started running. First time in over a decade.

And six sessions of the LOOP Method covered more than this page can hold.

The After

During the programme, Nathan secured a Chief Revenue Officer role at a new company.

He went from "I don't think I can keep bullshitting my way forward in my career" to presenting a go-to-market strategy to the CEO and investors.

He rebuilt the rest alongside it. He near-eliminated alcohol.

He was running four to five times a week, training for a marathon. People commenting on his weight loss.

Reactive, scattered pipeline management replaced with structured, time-blocked days.

And the evenings came back. Daily conversations with his wife about health and mindset, instead of a screen filling the space until sleep.

New title. Same pressures. A different operating system underneath them.

"These things felt impossible a few months ago. Now they're part of my new identity."

• Nathan, Chief Revenue Officer

From Nathan's Testimonial

"I was a coaching sceptic, but Ben gets my world and the pressures that come with Sales, so we spoke the same language and I learned a ton."

• Nathan, Chief Revenue Officer

If you're earning well and still can't switch off, the next step is a conversation, not a commitment.

Book a Game Plan Call below. 15 minutes on where you're stuck and what's underneath it.

Name changed to protect the individual's privacy.