You landed the role. The one you wanted. Better company, better comp, bigger accounts.

You told everyone it was the move. And now you’re six weeks in and you can’t describe what the company does.

Your manager sends a message at 7am to the team about meeting numbers and your brain goes to ten different places, none of them good.

You spend the morning spiralling instead of prospecting.

When he calls, it’s nothing - just a data question.

All of that panic, for nothing.

That’s where Aaron was when he started.

The Before

Aaron was an Account Director at Salesforce.

Eight years in sales. He’d just made the biggest jump of his career - from selling for 25-person startups to navigating one of the largest sales organisations in the world, covering 15 strategic public sector accounts.

On paper, everything was right.

In reality, his head was spinning.

He couldn’t articulate the value proposition. His manager was old-school and gave almost no feedback.

He was comparing himself to a colleague who’d started two months earlier and was already generating pipeline.

In his own words:

“I genuinely don’t feel qualified for the job.”

He’d had panic attacks in previous roles.

He could feel the familiar cycle starting again.

Outside work, everything was slipping.

Exercise had collapsed. He was scrolling YouTube past midnight.

He had an eight-month-old at home and a wife who was noticing the strain.

The Work

Six sessions. The programme worked across Energy, Mindset, and Focus.

The Mindset improvement was the deepest.

Aaron’s manager sent a blunt message at 7am about his meeting numbers. The old version of Aaron spiralled for an entire morning.

This time, he caught it.

He used the “What evidence do you have?” and “What else could be true?” reframes.

It didn’t resolve instantly. But it stopped the overthinking spiral.

When his manager called back, it turned out to be a routine data question.

“All of that worry was for nothing.”

Cybernetic Coaching - The Sellers OS

On Focus, he identified the core problem:

Aaron was doing surface-level work across too many areas and going deep on none. He broke his learning into specific time-blocked sessions.

Within a week, he’d built his own first-call deck and received his first positive feedback from his manager.

On Energy, Aaron reconnected with something he already knew: his habits outside work directly fed his performance inside work.

He’d done an Ironman before. Discipline wasn’t foreign to him. It had just collapsed under the weight of a new role and a new baby.

He committed to running three times a week and set a 10pm phone cutoff.

The difference showed up within days.

The After

In six weeks, Aaron built a £500K pipeline from scratch.

One hundred percent white-space territory. No warm leads. No inherited accounts.

He booked more strategic meetings in Q2 than all of Q1.

He held his own in a board-level meeting with an executive director and got introduced to the CIO for a face-to-face.

That meeting happened the day after a CEO at another account sent him a harsh rejection email.

Before the programme, that email would have derailed him for days.

This time, he processed it, moved on, and delivered his best meeting yet the following morning.

He reinstated his running habit. Set phone boundaries. His wife noticed the difference.

He started coaching his own BDR on outreach quality - a sign he’d moved from survival to leadership.

“I stopped overthinking. I started trusting myself. And I showed up to work sharp, calm, and fully in control of my own performance - which transpired into a better life outside of work too.”

From Aaron’s Testimonial:

“Each session stripped away noise in my head, slowed my thinking and helped me make decisions from confidence, not pressure.”

- Aaron, Account Director, Salesforce

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Name changed to protect the individual's privacy.